Most CEOs often focus on increasing revenue and reducing costs to maximize profitability. Technology can be a means to that end if a company invests in the right tools.
VoIP (Voice Over Internet Protocol) is an upgraded technology with a rapidly rising stock to increase business output. It’s no surprise as – Business Is All About Sales and Sales Is All About Communication – The state-of-the-art VoIP phone services, with its adding power to streamline and unify customer communications, can equip your sales reps with the resources they need to beat out the competition.
A modern VoIP business phone system not only helps businesses save money but also aids them in increasing sales and growing their volume of customers. Here we list 9 ways VoIP could defect their analog counterparts and proliferate your business prospects and sales.
1. Unlock New Sales Opportunities
As internet-based shopping and consulting continue to outpace the growth in the brick-and-mortar sales sector, technology that facilitates it become equally crucial.
Studies show that 88% of visitors are more likely to contact a business if it offers a “click-to-call” widget on the website. And more calls means more opportunities.
VoIP is the essential technology for the widget to take on a role. A key VoIP phone system could offer advanced API or WebRTC Click-to-call feature to enable free visitor-calling from your website. All you need is to make a simple integration, then your sales reps will have a greater chance to upsell consumers on the phone. With more visitors turning into potential leads, your sales and revenue are sure to skyrocket.
2. Multiply Sales with Existing Customers
The best businesses understand that their sales and customer insight are inexorably linked; that is, the success of one is contingent on the other. As such, anything a company can do to unite their sales and customer data will likely result in a boost in revenue and overall effectiveness. That’s why so many businesses are seeking a CRM-compatible VoIP phone system.
VoIP integrates customer conversation records, purchase history and all other key statistics from CRM, and enables call pop-up to unfold the data in real-time. That means your sales reps will have firsthand customer insight when they are talking to a customer, and can utilize that information to dig out what interest a customer most. This way, the chance to cross-sell different products or services will proliferate and customer relationships will also be enhanced to multiply sales.
Besides, a top-of-line VoIP phone system could also automate call logging or call recording to provide useful tools for sales reps to keep track of every conversation.
3. Shorten Service Interaction with Increased Satisfaction
Customers hate contacting service departments as it takes too long. Answering questions such as service requirements could repeat several times before they get transferred to the right department – if you do not have a “smart” phone system.
VoIP technology solves the issue perfectly. It manages all aspects of call handling to make sure that every caller is always attended with a “live” operator. With the advanced IVR and Call Routing feature offered by a VoIP phone system, businesses will be able to gather customer input and route calls to a desired recipient/destination in a 24/7 automatic manner. Long away are the days when customers being put on hold and getting no answer!
It can be said that a sophisticated VoIP phone system, with its upgraded call handling capability, would only bring joy to customer service interactions and further contribute to the sales.
4. Boost Call Efficiency for Outbound Sales
Business sales is a numbers game: the more people you call, the better the odds of acquiring leads that will convert into customers. As such, you will need advanced tools to help your sales agents connect calls easier and faster, with no chance for misdial. A top-notch VoIP business system can contribute to that.
Instead of manually entering phone numbers, some advanced VoIP phone systems like Yeastar offer click-to-call and hotkey-dialing functionality to automate tedious dialing. With Yeastar PBX system, simply by a few clicks of the mouse, you will then able to call any phone numbers appear on your computer screen, no matter the number is stored in a website, document or any software-based CRM, greatly increasing the call efficiency for business outbound sales.
5. Evaluate Sales Performance with Easy Reporting and Quality Assurance
Performance reporting is key to a successful sales team. Fortunately, a benefit of VoIP phone systems is it will provide sufficient call logs for analysis on call times, missed call rates and other KPIs that inform both individual and team sales performance.
Additionally, sales managers can use dedicated call recording or real-time call monitoring feature to coach struggling sales newbie on how to interact with customers on a call, which in turns helps the whole sales team to identify the elements they have nailed and figure out what they could have done differently for a better outcome.
6. Reduce Missed Opportunities
What happens when a sales agent misses a call because they’re away from their desk? Do you know how many opportunities you may be missing because of the calls that never reach you? Chances are you may have little awareness on how the missed calls could impact your business.
Here is a hint:
Research shows that the UK alone, businesses lose over £30 billion each year due to missed calls.
That said, missed calls could equal lost sales. Fortunately, VoIP fills the gap by allowing you to make or receive extension calls at any time, from anywhere, and on any device. Your sales reps can be on the road or simply away from the office but customers can still reach them. Additionally, when your sales reps are not available for a call, VoIP could also help to reroute/forward the call automatically to someone available at the moment, greatly reducing the chance of missed calls and opportunities.
7. Expand Market with Local Presence
A well-known area code can lend an air of familiarity to your business, allowing you to expand market virtually without huge overseas investment. In this way, VoIP brings a whole new meaning to the term local business.
Compared with traditional landline systems that are tied with local phone numbers, VoIP systems allow you to own multiple virtual numbers with any area code you want. This lowers the barrier of entry for intercity, interstate or inter-country expansion. And best of all, your customers will never know where you’re calling from and you will always enjoy the advantages by giving the impression of being a neighboring business.
8. Appear Professional and Bigger than You Are
Businesses usually get more customers in arsenal when they seem like a big brand. VoIP holds the power of IVR, auto-attendant, and custom voice prompt features, which help to automate customer services and reinforce your brand identity at the very touchpoint on phone calls, be it IVR, music on hold, or voice prompts. These will help to make your brand looks big. And consequently, customers will be more willing to come back to you.
For example, would you prefer to do business with a professional sounding consulting company or David Smith working out of his garage? Exactly, so would your customers. VoIP features can help you compete with larger organizations and competitors.
9. Consolidate Inner Team Collaboration
While VoIP certainly allows employees to call clients and vendors, it also improves team communication and collaboration for better business outcomes.
Instead of limiting team communications to one-to-one phone calls, it enables unified communications that allow employees to collaborate in multiple ways. Some advanced VoIP system would even combine enterprise-grade telephony with conferencing, messaging, presence and file-sharing technologies in one single platform, which by no means offer greater agility for teamwork and facilitate real-time team communications.
The Final Words
As a CEO or business decision-maker you might not ever think of a VoIP phone solution could be an effective tool to facilitate business sales and improve business efficiency, but you should. Companies constantly find new opportunities with VoIP. Is it your turn next?