Trade show displays are one of your most powerful tools for generating in-person leads and maximizing ROI. But before you purchase a new collection, it’s essential to consider a few things.
First, you must decide whether renting or buying your next display is better.
Budget
Many factors go into the cost of a trade show display. The size of the booth space, materials used in fabrication, and the level of customization will all impact the overall price.
A custom trade show exhibit can range in price from several hundred dollars to tens of thousands, depending on the design and components included. The more complex the display, the higher the price will be.
Custom designs are available upon request to meet your specific needs, and you can visit infinityexhibits.com if you have questions about trade show booths.
Besides the display itself, there are costs for drayage and labor. These expenses are often overlooked but can significantly add to your overall cost.
Some exhibitors opt for a rental solution, which offers more flexibility and lower upfront expense. Others choose to buy their displays, which can be more expensive and less budget-friendly.
Branding
Branding is a vital part of your trade show strategy because it helps build a strong identity for your company. It also supports customer loyalty and creates a sense of trust in your products and services.
A good branding strategy should include all aspects of your business. It can consist of the values and purpose of your business and the kind of content you use to promote your brand.
If you want to create a strong brand identity, it is essential to choose content that is both interesting and exciting. It would help if you also created contests and giveaways that make people feel closer to your brand.
In addition, it is essential to think about how you will brand your display and the exhibit components that go into it. You can ask consulting companies like CAE Marketing for an estimate for your show and marketing investment.
Design
The design of your trade show display will play an essential role in establishing your brand. It should reflect your company’s values and provide an engaging experience for visitors.
It should also allow you to meet and greet potential customers. This will help generate meaningful leads for your business.
Many types of trade show displays are available, so it is essential to find one that meets your needs and budget. The design should also be easy to transport and set up.
A good design should incorporate your brand’s logo and messaging and be eye-catching and unique. This will help you stand out from your competitors.
Your trade show display design should be flexible enough to accommodate future marketing campaigns and evolving goals. It should also be durable and versatile sufficient to be used at multiple events. This will save you time and money in the long run.
Exhibitor’s Needs
Before you decide on the best trade show display for your business, you should determine your company’s goals and design the exhibit around those goals. You should also consider your booth staff’s needs and your budget.
For instance, if your goal is to meet and greet visitors and provide them with information about your company or products, you may want a booth that’s close to the entrance of the trade show floor. This will ensure that attendees are fresh and ready to engage with your booth when they walk in.
You may also need a display with literature racks and product shelving to showcase your wares. This can be a great way to get people interested in your business and keep them returning to your booth.
