Best Ways to Optimise Your Website

Best Ways to Optimise Your Website
Best Ways to Optimise Your Website

I think most people stopped while waiting for the website page to load. It’s a hassle to wait. We all expect the page to load faster. In today’s time-constrained world, it’s not worth the wait for something else. If your site looks like this, you probably haven’t updated it. You probably have not even thought about your site for some time then.

Vital Aspects of Website Performance Optimization

An expert digital marketing agency in London can optimise your website effectively.


When determining whether to continue with a current provider or migrate to a new provider, there are several significant web hosting aspects to consider. For starters, it would assist ensuring that your web host has a dedicated customer support team available 24 hours a day, seven days a week. Check out third-party review sites for customer feedback on their services. Check to see whether your complaints have such a consistent pattern, as this suggests that you’re going to have a similar issue. It attempts to access distant documents on the web server when surfing the web.

The quicker your computer, the quicker you’ll be able to view the desired website. The same holds true for web hosting. Influential web hosts engage with web server architecture to ensure that all sites on their web servers execute at full speed.

Also, look for more advanced hosting plans with storage expansion and performance improvements. Using advanced resources speeds up your website by making requests run faster. Switching from shared web hosting to a better plan also works.

Image size

Files and photos are crucial assets for your website since they assist enhance conversions, excite your audience, and convey your website’s story. It will be difficult to create a professional website without graphics. The major goal of including photos into your site is to better user experience and content marketing. If your photos are degrading your site’s speed, we must address this as quickly as possible, otherwise Google may penalise you by devaluing your site.

Consider “bloated pages” as well. Don’t overload one page with pictures, scripts, Flash, HTML, stylesheets, forms, videos, and other content marketing and lead generating tools as they develop. The best approach is to be simple, clean, and easy to understand. Photos are often the overall cost of charge.


Plugins provide various functions. Some plugins load assets such as images, JavaScript files, CSS stylesheets on the front end, while others are used for database calls on the back end. Most plugins need HTTP requests to retrieve resources, and each request increases your website’s load time. If the website plugin is properly installed and configured, website speed will be minimal. However, competing plugins can affect your site’s speed as severely as not keeping your site up to date. If too many plugins require the loading of assets or files, performance will be unsatisfactory. If the plugins are out of date, the user experience and performance of the website will be adversely affected.


We define mobile-first design as creating a mobile website of a site preceding creating a desktop one. Responsive design is OK, but mobile-first design is better. There are three major benefits to focusing on mobile initially.

  •  It enhances the user experience of your website
  •  Provides incredible backward compatibility

Google loves mobile-first websites and favours them on search engine results pages. This means that even before you start coding and designing your website, you need to focus on good mobile design to get a better, easier, and faster web experience on all screens and devices. Google’s MobileFirst index is changing the game, except for the fact that most of us are now browsing and searching on mobile rather than desktop.

Content Delivery Network (CDN)

A CDN is a server that is geographically located. It stores a duplicate of a website’s assets in order to provide information dependent on the destination address. CDNs reduce the RTT (Round Trip Time) of content and bring it closer to the geographic location of website visitors. When an online user requests specific content from a website, the content delivery network looks for the best side note to meet that request. This means that it will automatically select the server closest to the requesting user, has the lowest cost, and has the highest capacity. This is one of the aspects of digital business transformation.


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